When should you use newsletters

Newsletters are a powerful tool for keeping your audience engaged and informed. For a technical product, consider sending newsletters to:

• Share regular product updates and releases
• Summarize monthly updates: blog posts, case studies, documentation, etc.
• Announce activities and events, such as online webinars

Rule of thumb

To achieve better open rates and engagement, keep these simple practices in mind:

1. Never send the newsletter on the last day of a month. People are focused on wrapping up tasks and their inboxes are flooded with promotional messages, subscription reminders, and invoices.
2. Never send your newsletter on Monday. Mondays are often overwhelming as people catch up on emails from the weekend. Your newsletter can easily get buried.
3. Don’t use more than one emoji in your subject line. While a single emoji can be a fun and engaging touch, too many can make your newsletter appear unprofessional. In some cases, email services might flag it as spam, meaning your recipient may never even see it.